Brand Identity: Bringing ‘Beauty by HF’ to Life
Journey from Concept to Reality: Excited to share my collaboration with Hakima, the visionary behind 'Beauty by HF', where we brought concepts to life. As
WHO AM I?
I work as an art director, graphic designer, and illustrator in the Netherlands. I have worked and traveled extensively in North Africa, the Middle East, and Europe. This lifelong journey has deepened my grasp of design and art culture while also igniting my passion and creativity. I have over 25 years of experience as a brand designer, and I enjoy using my art skills to give my designs a more human and individual feel.
Deep listening and genuine empathy are two of my talents, and they enable me to bring my clients’ visions to life in my professional work. I work as a creative partner and use a values-based approach to discover and amplify what makes each brand special.
FILMOGRAPHY
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SAGA
Ninja-Forged: James FM’s Logo Crafted with Stealth and Energy
Crafting James FM’s new logo involved a meticulous process, ensuring every detail reflected the essence of the brand. From concept to execution, the development journey
Volkskrant: ‘I want to motivate young people and keep them off the streets’
Just do it. This is also Nike's slogan. I hate it when people say, 'I wish I had tried it.' In the Netherlands, you have
Kunstbende: Empowering Youth to Artistic Greatness!
For several years, I had the privilege of being a jury member for Kunstbende, a platform dedicated to nurturing and empowering young talents in various
How I Teamed Up with Love & Hiphop star Somaya Reece to Craft an Exciting Pop Music Journey
Our partnership, initiated through DM and email, brought the world closer, allowing us to create something extraordinary.
Unleashing a Sonic Revolution: The Future of Music Innovation
We're on a journey to redefine what it means to be a record label, fueled by my profound love for techno and a relentless passion
“Clyde Live x Artistic Ninja – A Killer Fusion of HIP-HOP and Design!”
I'm thrilled to share a sneak peek into an exciting new chapter: 'CLYDE LIVE.' I am deeply honored to embark on this creative journey alongside
Throwback: ‘We Are Alike’ Movement Dominates Dutch National News!
Step back in time to the turn of the millennium, a period when societal prejudices cast a long shadow over the vibrant nightlife of the
72K Design Transforms: Witness the ARTISTIC NINJA Unleashed!
After 15 years of silent shadows, I emerged with a new arsenal: a stealthy name, a logo as sharp as a shuriken, and a design
PRINT DESIGN
Ever shared a business card that left a lasting impression, or seen a poster that turned heads? That's the power of offline presence, and I'm dedicated to bringing that magic touch to your brand.
BRAND IDENTITY
We embark on a journey of discovery. I delve deep into your brand's essence, understanding your values, mission, and vision. This exploration lays the foundation for a logo that reflects your identity.
WHAT CLIENTS ARE SAYING
Abdelilah's collaboration on select event designs for Ministry of Sound London has been invaluable. His innovative approach and keen eye for capturing the essence of each event have greatly contributed to the success of our promotional campaigns. We highly appreciate
I would like to thank everyone who contributed to the creation of the "SPINHUIS" book, especially Aya Musa and Abdelilah Amraoui.
Abdelilah is a detail- and process-oriented individual with a fantastic knack for creativity in a project. A true leader among people, with great ability to lead a multi-faceted team. He is truly reliable and very methodical individual. It is always
I’m continually impressed by the creativity and precision of Abdelilah Amraoui. His work is nothing short of exceptional, turning ideas into visual masterpieces.
Quick - creative - collaborative - execute - quality - deliver - trusted. This is how I would describe Abdelilah in words.
Working with you was an absolute pleasure and you absolutely crushed it with the BRAND IDENTITY of our music label!
Abdelilah's techno events, organized in collaboration with Repressure Recordings, were a resounding success at Panama Amsterdam. His meticulous attention to detail and visionary approach transformed our venue into a pulsating hub of energy and creativity. Abdelilah's events consistently drew enthusiastic
I am a perfectionist and strive to find someone who shares the same vision and goals. I experienced the same vibe with Abdelilah, he's very easy to deal with & thinks along with you from web development, SEO to promotion!
Abdelillah is a free spirit who isn't afraid to think and do things differently, going beyond the usual limits.
I use Illustrator®, Photoshop®, InDesign®, Premiere®, After Effects® and Acrobat Pro® through the All Apps plan, plus the huge library of fonts included with any level of Adobe Creative Cloud® subscription.